News for 'Nielsen Sports'

40 years....and now: How Horlicks grew up with the times

40 years....and now: How Horlicks grew up with the times

Rediff.com2 Oct 2014

Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.

IBL auction: Saina in Hyderabad, Lee Chong Wei goes to Mumbai

IBL auction: Saina in Hyderabad, Lee Chong Wei goes to Mumbai

Rediff.com22 Jul 2013

Saina Nehwal's wish to be in her home team came true as Hyderabad Hotshots bought the Indian star for USD 120,000 but world number one Lee Chong Wei proved to be the costliest, going to Mumbai Masters for USD 135,000 in the inaugural Indian Badminton League's players auction on Monday.

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